Archetypes
Seven kinds of stock story.
An archetype isn't a sector. It names what drives a stock, and it shapes what the research looks for. A theme leader moves with its theme; an event-driven stock is decided on one date. Every dossier carries exactly one.
Theme leader
Rises and falls with its theme
The stock a theme is traded through: when the theme moves, it moves.
The purest way to own a story the market is following. The research tracks the theme as closely as the company, because a leader rarely outruns a theme that is fading.
Picks and shovels
Read through customer spending
Sells what a theme consumes, and earns from the build-out rather than the outcome.
Suppliers of the chips, equipment, materials or services a boom needs. The research follows orders, backlog and the spending plans of the customers doing the building.
Second-order beneficiary
Follows the build-out downstream
Not an AI company, but a supplier of what AI demand uses downstream: power, cooling, the grid.
Businesses that gain when data-centre build-outs pull demand through to them. The research follows the contracts, capacity and pricing that connect them to that spending.
Business pivot
Judged on the turn
An established company re-aimed at a new source of demand. The case is the turn, not the incumbency.
The research checks whether the new business is growing fast enough to change how the whole company is valued, and what the old business still contributes.
Event-driven
Decided by a dated event
A dated event decides it: a trial readout, a deal closing, a contract, a ruling.
The outcome of one event matters more than the path to it. The research follows the milestones and the terms, and names the date that settles the case.
Crowd-driven
High volatility, tight kill line
Moved more by trading flows, short interest and float than by the business.
These stocks can move far in either direction on positioning alone. The research says so plainly, and the kill line is usually tight.
Distinct case
Read on its own terms
Fits none of the other six cleanly, so it is read on its own terms.
Rather than force a stock into the nearest profile, the research keeps it separate and states the specific evidence that will decide it.
Common questions
- What is a stock archetype?
- A profile of what drives a stock — for example a theme leader, a supplier to a boom, or a pending deal decided on a fixed date. It is not a sector label. FrontierPicks uses seven, and every dossier carries exactly one.
- What does an archetype change?
- It shapes how the research reads a stock: which evidence matters most, which dates to watch and how tight the kill line should be.
- How many archetypes are there?
- Seven: Theme leader, Picks and shovels, Second-order beneficiary, Business pivot, Event-driven, Crowd-driven and Distinct case.
The archetype shapes how a stock is read; the thesis, conviction and kill line make the call.